Sheldon's Harley-Davidson®
914 Southbridge St, Auburn, MA 01501



They made the buying process so easy. They worked with me until I got exactly what I wanted. Nicest buying atmosphere, better than any dealership Ive been to. I recommend anyone to give Sheldon's their business!

Jordan Churchill


Just the best!!

susan hagge, Putnam, CT


Recently had 1000 k service, was offered free pickup. The service representative was courteous and service performed as promised. My purchase experience was exceptional. The sales manager was engaged throughout the sale. The sales staff was well Informed about Harley Davidson motorcycles. Overall great experience.



Great people that do their job beyond their pay scale!! If you are looking for a new bike they will do whatever they can to help you achieve just that...and get you in the wind!! Brian Cavan did a awesome job getting the parts I wanted and is was a great help!! thank you Nick for keeping in touch the whole process and making it happen and on my terms!!

Boomer O


I haven't purchased a bike there yet but have been to the dealership several times on my travels to Maine. The associates that work there are all very knowledgeable and friendly. I've purchased different apparel each time there and will continue to visit.

Roger Schumacher, Newark, OHIO


I just wanted to take a second to say thank you ,to the service department at Sheldon's , I was recently in for my 25k service on my 2018 ultra , while talking to Dan after telling him about how loud the transmission clicks into gear when shifting, he told me that Harley finally came out with a synthetic gear oil, that I could run in my transmission and primary ,I already run synthetic in the motor . after having the service done and switching to the synthetic gear oil in the transmission and the primary , I've put on about 1k miles on the bike so far,and I have to say my bike shifts so smooth .I cant thank you enough, no more loud clicking shifts that sound like hitting your transmission with a hammer. now I can get the benefits of synthetic in my motor and my transmission , so I can crank out the miles, I always have a good experience when my bike goes in for service at Sheldon's .I just wanted to say thank you to the service team, I appreciate every thing you do for me.

Chris Christian, charlton, MA


Highly recommend Sheldon's if you're in the market for a new ride, gear or parts. Friendly folks who have it together. Jay was fantastic, went there browsing, walked out with a brand new Road King. Hubby is over the moon, they did everything they could to move him into the drivers seat of his dream bike and did it fast. Stress free buying experience and over the top customer service! Thanks everyone!

Liz Elliott

  • 7/31/19

    Yesterday i went in to sheldons with the mind set of only looking at a bike not to purchase one.Well thanks to my sales person paul i am now a proud owner of a 2016 harley. Paul was very honest with me about pricing and how the banks work. He was able to help me find the perfect bike for me that fitting and that was in my price range. I highly recommend if you want a bike go and deal with paul at sheldons and u wont leave disappointed

    David Morris


The Best!

Took 4 travelers in early for oils etc and got us out quick. Made our trip that much better back to California

Richard Hestlow


Helpful guys lent my buddy tools to install new windshield

Bill Share


Mike and the boys were the best!!!!.They deserve everything that is the heart of Sheldons . The Service shop at Sheldons is the best!!!

Cliff B


Always greeted and treated politely and with respect at the service department at Sheldon's H-D. I am traveling to South Dakota tomorrow, July 31, on my Road Glide from Massachusetts for the Sturgis bike rally. I wanted to have peace of mind so I scheduled a 28 point check service , kind of last minute on my part, and they did it for me the day after I called. Thanks once again Mike F., Dan and all the techs that have assisted me! Happy Customer,

Michael S


Justin in parts is fantastic, also people in service. LTR Comment: Excellent service, excellent parts people as well

Sadiya D



Very nice people, always there to help you, thank your guys for everything.



I bought a brand new bike from Sheldon's back at the end of 2018. There were some hiccups in the process and things didn't go as smoothly as I felt or thought they should have gone. However, in the end, Chad Raymond and his team pulled through and took care of everything. I also didn't realize until recently, I lost all my rewards from 2018 (never received email reminder). I spoke to them and they took care of it once again. Very good dealership and they do look out for their customers overall. Mike and the service department are great! Thank you again Sheldon's.

David Malo, Webster, MASSACHUSE


I purchased parts on black Friday 2018, handle bars, detachable tour pack, new rear tire and had them do my 10K service. All of the parts were installed free of charge during the promotion. The 10K service was over $450 and in the end mike was able to discount that to around $360. I cant say enough about the service department WOW!!!!! Mike, Lou, Dan THANK YOU ALL! These guys told me work would start Dec 13th, work was complete by then and I know it don't mean much this time of year but since I am taking the bike to Florida the day after Christmas it is a big deal to me and since i'm working out of state they are ok with the storage for free for the next 2 weeks. 5 stars is not enough, Thanks again!

Robert Bell, Lakeland, FL


My wife and I have been to several HD dealerships and have to say it was worth the 80 minute drive to experience the Customer Service that everyone we've dealt with at Sheldon's exemplifies!!!

Dan Michaelis, Middleboro, MA


Got a great deal on my 2018 Lowrider !!!

Joseph Boucher, WORCESTER, MA